International Marketing

Duration 4 years
Starting Date September
Tuition Fee / Year ¥16,000 (RMB)
Teaching Language English

Program Infomation

Program Information
The purpose of this program is to train high-level application-oriented professionals, who can grasp the fundamental theories, knowledge and skills of international trade and marketing management; who should be quick in the awareness of the current economy, trade, and marketing, both at home and abroad; who can comprehend and apply into practice the current accepted standards, rules, regulations of international trade/business and who can solve practical problems in these fields.

Enrollment Advantage
International Economy & Trade is A-class provincial level and collegiate level key discipline. The school of Economics and Management has ZUST Research Institute of Industrial Economy, Research Institute of Sports Leisure Industry, etc. Annually teachers and students exchange with 15 overseas partner universities in Germany, US, UK, Japan, Spain, Romania, etc.

Main Courses
Calculus for Business and Economics
Accounting Theory
Transition and Development of Chinese Economy
International Economics
International Economic Law
International Business Negotiation
International Service Business
Basics of E-commerce
Asian Economy
Marketing Planning
Consumer Behavior
Strategic Marketing, etc.

Graduation Orientation
To promote the development of economy has become one of the main goals of governments all over the world. At present and in the future 20 years Chinese economy is still in rapid growth, especially in Zhejiang province, which is located in the Yangtze River Delta, one of the most developed provinces in China. The whole world and China as well as Zhejiang Province have a great demand for internationalized trade talents, which provides good employment prospects for graduates who are major in Economy and Trade and Marketing.
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